Cookie Policy
Last updated:
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to remember your preferences and behaviour across sessions, and they enable us and third parties to analyse traffic and serve relevant content.
2. How We Use Cookies
We use cookies for three purposes: to ensure the website functions correctly (strictly necessary), to understand how visitors use the site (analytics), and to support advertising activities (marketing). You can control analytics and marketing cookies through the cookie banner shown on your first visit.
3. Cookie Categories
Strictly Necessary
These cookies are required for the site to operate. They cannot be disabled. They include cookies that remember your cookie preference and keep your session secure.
Analytics Cookies
Set only with your consent. Used to collect aggregate data about how visitors navigate the site. This helps us improve content and structure. Provided by Google Analytics.
Marketing Cookies
Set only with your consent. Used to track conversions from advertising campaigns and to support remarketing activities. Provided by Google Ads.
4. Third-Party Cookies - Google Services
This site uses Google Analytics and Google Ads (via Consent Mode v2). The following cookies may be set by these services when consent is given:
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes users (session) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| _gcl_au | Google Ads | Conversion tracking | 3 months |
| _gcl_aw | Google Ads | Click-through attribution | 3 months |
| cookieConsent | This site | Stores your cookie preference | 12 months |
Google Consent Mode v2 is implemented on this site. By default, ad_storage, ad_user_data, ad_personalization, and analytics_storage are set to denied. These are updated to granted only if you accept the relevant cookie categories.
5. Managing Your Preferences
You can change your cookie preferences at any time by clicking the "Cookie Settings" button in the cookie banner. You may also delete cookies stored on your device through your browser settings. Note that disabling strictly necessary cookies may affect the functioning of the site.
6. Contact
For questions about this Cookie Policy, contact us at info@perla-zs.cz or at Perla, z.s., Kyjov 36, 407 47 Krásná Lípa, Czech Republic.